Get Your Nest opened their doors during Arizona’s housing purchase boom in 2021, offering on demand property showings, and a generous portion of the sale commission back to the home buyer at closing. Their mission was to redefine how people shopped for homes, and get them the best deal. Being newcomers to the already competitive market, they knew a strong marketing campaign was key to success.
Utilizing billboard advertisements, and a robust digital ad campaign, it became clear that Get Your Nest gave homebuyers an advantage in the market and their app was a revolutionary new concept in home buying. The biggest focus for the campaign was getting people to download and start using the app.
With a mix of fun visuals showing the capabilities of Get Your Nest and bold, cheeky copy, this campaign was meant to grab attention and get results - and that it did! Over 21 digital billboards ran Get Your Nest ads around the busiest areas in greater Phoenix, and their robust digital marketing efforts resulted in over 13 million digital ad impressions per week driving thousands of visitors to Get Your Nest’s landing page.
Alongside the marketing campaign, a strong social media presence was established for Get Your Nest, continuing to bring a fun, approachable persona to the company while also providing answers to top questions people had when purchasing a home. Fun and knowledgeable was the perfect mix for this enthusiastic startup helping to garner growing numbers of new clients and followers.
